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Igor
Volevatch,
The Innovator
As a child, he accompanied his father to the flea markets. Later, he trained as a sculptor. Today, he divides his time between running the Volevatch brand and working in the design studio.
"I was born into it". Igor Volevatch grew up watching his father, Serge, hunting through the flea markets of central Paris, then cleaning, renovating, and transforming the bathtubs and other old fittings he had uncovered. This was a totally different type of schooling. "I learned to weld from a very young age, in my father's first workshop in Rue de Lourmel in Paris”. What followed was a passion for sculpture, which he put to good use, and then an intense curiosity covering such subjects as the Amazon region, martial arts, the piano, horse-riding, diplomacy, and finance to name but a few. Igor Volevatch likes discovery, things which are different, unexplored places. As a young adult, he had no clear idea about where his professional future would lead. Everything interested him. Until the day when the transmission of his family’s know-how became an obvious starting point. He began working part-time with his father and then, little by little, found his own place and style, and eventually started designing the decorative motifs for bathroom fittings.
Cultivating a drive for excellence
Today, heading up Volevatch, he still casts his eye, that of a sculptor, artist, and craftsman, over our creations. He will improve on a drawing, check a small detail, suggest a new shape be added. Because, although Igor Volevatch’s focus is on running the family company, his heart still lies in the Tully workshop, in the Somme, where he instils a culture which treats every object as a one-off or part of a number-limited series. "We embody French luxury," he stresses. Hence his desire to concentrate on tailor-made products, cultivate excellence, encourage rarity, and seek perfection. These priorities meet the expectations of a knowing public, appreciative of technical and aesthetic accomplishments. “Part of the younger generation is also receptive to this type of approach”, says Igor Volevatch. He calls them ‘the new aesthetes’. Such customers are happy to push open the door of the Saint-Germain-des-Prés showroom because they find themselves immersed in a spirit of transmission of know-how and in the timelessness of the models produced by Volevatch.
"We embody French luxury"
Igor Volevatch, general director of Volevatch
